Dr Karolina Attri is a Sports Scientist and Neuroscientist with a background spanning academic research and corporate innovation. She holds a PhD in Sports Science and works as a postdoctoral researcher in neuroscience, using non-invasive brain stimulation and neuroimaging methods including TMS, taVNS, tES, TUS, and EEG.

She previously served as Manager, Athlete Science at adidas AG Innovation, designing and running performance and perception testing protocols with elite athletes on apparel and footwear. She has also worked as an Innovation Project Manager, running cross-functional Stage-Gate projects across R&D, packaging, marketing, and supply chain.